-LRB- CNN -RRB- -- Oh Bob Dylan , how can the life of such a man be in the palm of some advertiser 's hand ?

Be sure to sing that first line to the tune of Dylan 's classic song `` Hurricane '' and you 'll get why it fits . The musical icon stirred a bit of a ruckus on social media Sunday night after he appeared in a Super Bowl commercial for Chrysler while another , for Chobani yogurt , featured his music .

The term of choice : `` sellout . ''

`` I 'm sorry . Young Bob Dylan would vomit in the mouth of old Bob Dylan for making car commercials , especially jingoistic ones , '' said one Twitter user . The Chrysler ad included Dylan asking , `` Is there anything more American than America ? ''

Another tweeted `` That Bob Dylan , Chrysler commercial was disappointing and sad on so many levels . Proof that there are very few not willing to sell out . ''

Could this be the same artist once known -- to his regret -- as `` the voice of a generation '' ? Oh the times , they are a-changing .

However , it 's not the first time Dylan has linked up with an advertiser .

Bleacher Report : Bob Dylan 's Chrysler Super Bowl ad highlights night of memorable commercials

In 2003 he made an appearance in a Victoria 's Secret ad which used his song `` Love Sick . '' According to Rolling Stone , Dylan previously licensed his track `` Motherless Children '' to be used in a Jeep ad . That brand is also owned by Chrysler .

There was also the 2009 Pepsi commercial which aired during the Super Bowl which mashed up Dylan 's image and music with Will.I.Am of the Black Eyed Peas .

Brian Steinberg of Variety points out that instead of `` selling out '' Dylan may be merely doing what some of his contemporaries have done in trying to remain relevant in today 's music industry .

`` Put bluntly , with radio formats so narrow and music videos so out of vogue , musicians often have a tough time getting their work heard , '' Steinberg writes . `` For Dylan , an artist whose time in the spotlight was most intense in the 1960s , the feat is more difficult , even if he does continue to release albums that gain plaudits and critical acclaim . ''

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Bob Dylan narrated and appeared in a Chrysler ad during the Super Bowl

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He was called a `` sellout '' on Twitter

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Dylan has appeared in ads before